Posted 3 months ago

The Loss of One of Our Greatest Visionaries

I am so incredibly sad to hear about Steve Jobs’ death. Even though I did not know him personally, it almost feels as though a close family member has died. My life and career have been greatly enriched by his immense vision and inspiration. In fact, his contributions to the world have directly impacted my life in more ways than any music, book, or film has, which is probably why this loss means more to me than the passing of other legendary figures.

I grew up just a few miles away from Cupertino at a time when Apple was first emerging onto the scene. My first computer was an Apple IIe. My introductions to programming and digital design were on that Apple IIe. Since then, Apple products have always been my primary computers. Over the years, I’ve purchased countless desktop Macs, MacBook Pros, iPods, and iOS mobile devices.

As a loyal Apple consumer and an iOS app developer, my personal and professional worlds have been forever changed by the Mac, iPhone, and iPad. If the influence of Steve Jobs and Apple never existed, would I have become a software developer? Maybe not. And I’m sure I’m not the only one who can say that. It’s quite an accomplishment when you can change one person’s life for the better. It’s nothing short of revolutionary when you can change the lives of millions around the world. And that’s the legacy of Steve Jobs.

President Obama summed it up perfectly when he said: “There may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.”

I’m glad that I was able to see him speak at the past two WWDC keynotes before his passing. I’m sure everyone at Apple and his family are devastated by the loss (and my heart goes out to them), but I believe that Steve’s vision will live on to not only inspire the Apple team, but may it also continue to inspire the dreamer in all of us for years to come.

Thank you, Steve! Rest in peace…

Posted 3 months ago

October 1st NovelRank.com Maintenance

For all of you who use our NovelRank iPhone app, please be aware that NovelRank.com will be down for bimonthly maintenance starting at 2:00pm GMT (7:00am Pacific, 10:00am Eastern) on Saturday, October 1, 2011 for approximately 8 hours.

Since the NovelRank iPhone app retrieves data from the NovelRank.com servers, this means that the NovelRank iPhone app will not be able to fetch your book data during that October 1st maintenance window.

As soon as the NovelRank.com October 1st maintenance is completed, both NovelRank.com and the NovelRank iPhone app should be fully operational again.

Thanks for using NovelRank!

Posted 4 months ago

November is for Novels…

After spending the last few years writing iOS developer books for Apress, it was time for me to dedicate more time to actual app development in 2011. I released NovelRank for the iPhone earlier this year (now available as a free download in the App Store), and I’m currently hard at work on my next iOS app, which I hope to have finished before December (details to follow soon).

And while I’ve truly enjoyed being immersed in UI design work and Objective-C code the last several months, I’m starting to feel that old writing itch bubbling to the surface again. Not to write non-fiction developer books again, but a return to my roots writing fiction.

Most of you only know me as a developer, but yes, once upon a time, when I wasn’t busy programming, my free time was spent working on a novel. After two long years of sporatically working on it in-between client projects, I finally finished it. That was back in 1999. Hard to believe it was that long ago. I was much younger then, and it showed in my writing. Since then, I co-founded and sold an ebook publishing company with my good friend Dave Mark, as well as written and published a few professional books through Apress. Along the way, I’ve learned quite a bit about copywriting, editing, and the publishing process.

So why was my novel never published? At the time, I didn’t think it was ready. Now, upon taking the manuscript off the shelf and blowing off 12 years of dust, I cringe at some of that early writing (confirming my initial suspicions). Although some of it actually holds up quite well, much of it is amateurish and in desperate need of rewriting. In fact, I’m not happy with much of the novel’s plot structure. So what do I plan to do? Throw it out and start from scratch.

To some, that may sound crazy. But to me, it feels refreshing. I was never satisfied with the original manuscript and I don’t think any amount of revising is going to fix it. In my opinion, the best solution is to start over at page one with a new outline that can fix all of the first draft’s problems.

I’ve read that Arthur Golden rewrote Memoirs of a Geisha from scratch three times before he was happy with it. Hopefully, I’ll only have to rewrite mine twice (not counting the dozens of revisions that will surely follow). I welcome the challenge and I’ve already completed a new outline and notes.

To help expedite the writing, I’m determined to participate in NaNoWriMo (http://www.nanowrimo.org/) this year! Every November, I plan to do it, yet my busy work schedule always gets in the way. I’m sure my schedule will be just as hectic this November with app development projects, but I’m not getting any younger, so I’m planning ahead to hopefully carve out a little writing time each day (even if it means writing at night). Keep your fingers crossed and wish me luck!

Posted 5 months ago
For all you Star Trek fans & toy collectors
I don’t usually blog about this kind of stuff, but since many of us app developers are also sci-fi fans, I thought you’d get a kick out of this little trip through memory lane…
Check out this vintage Star Trek-style tracer gun that shoots colorful plastic discs. If you’re thirty or forty-something, then I’m sure you’ll remember either owning one or seeing kids play with them. These vintage tracer guns were eventually discontinued due to safety concerns by parents, so this toy is highly collectable and hard to find. I believe this specific tracer gun model was made by Rayline.
I found this in an old box of my childhood toys in our closet. I’ve had this toy since I was a kid, but it was used only a few times (and  later safely stored in a box). It is still in amazing condition (as you can see in the photo) and is still fully working with 200 refill discs, so I decided to list it on eBay.

For all you Star Trek fans & toy collectors

I don’t usually blog about this kind of stuff, but since many of us app developers are also sci-fi fans, I thought you’d get a kick out of this little trip through memory lane…

Check out this vintage Star Trek-style tracer gun that shoots colorful plastic discs. If you’re thirty or forty-something, then I’m sure you’ll remember either owning one or seeing kids play with them. These vintage tracer guns were eventually discontinued due to safety concerns by parents, so this toy is highly collectable and hard to find. I believe this specific tracer gun model was made by Rayline.

I found this in an old box of my childhood toys in our closet. I’ve had this toy since I was a kid, but it was used only a few times (and later safely stored in a box). It is still in amazing condition (as you can see in the photo) and is still fully working with 200 refill discs, so I decided to list it on eBay.

Posted 6 months ago

NovelRank 1.0 Now Available on the iOS App Store

If you follow this blog with any regularity, then you’ve undoubtedly seen my recent mentions of NovelRank, the iPhone app I’ve been working on the past few months. Now with it finished and approved, the app is finally available on the iOS App Store as a free download! If you’re an author, publisher, or book marketer, then you’ll definitely want to check out this free app!

App Store URL: http://itunes.apple.com/us/app/novelrank-amazon-sales-rank/id423938573?mt=8

More app info is also available at: http://www.ebutterfly.com/novelrank/

As the official iPhone app for NovelRank.com users, this app enables authors and marketers to track and compare the Amazon sales rank statistics for printed books and Kindle Edition ebooks across several Amazon country sites.

As a huge fan of NovelRank.com, I’ve long wanted a NovelRank-powered iPhone app. Working closely with NovelRank.com, I designed and developed this native app from the ground-up, providing NovelRank.com’s core features in a convenient, mobile solution optimized for iOS devices. I really enjoyed working with NovelRank.com’s creator, Mario Lurig, on this project and look forward to future development on the app as we continue to bring new features and enhancements to NovelRank app users.

If you find the app useful, please do us a favor and help spread the word about the app by telling all of your friends and posting a positive App Store review. As always, your support is much appreciated! Thanks!

Posted 7 months ago

NovelRank 1.0 Available July 6 in the iOS App Store

After receiving word that my NovelRank app has been approved by Apple, the release date is now set for the app to debut in the iOS App Store on Wednesday, July 6, 2011 as a FREE download!

As an app I personally wanted for my own needs and now use on a daily basis, it has been a labor of love to develop. I’m very excited to finally get the chance to share this app with all of you.

As many of you may know, it’s the official iPhone app for NovelRank.com users. Like the popular web site, the NovelRank app enables authors and marketers to track and compare the Amazon sales rank statistics for printed books and Kindle Edition ebooks across several Amazon country sites.

For more app info, check out: http://www.ebutterfly.com/novelrank/

Posted 7 months ago

I’ll be at WWDC 2011, so be sure to say hello!

To all my fellow iOS devs and book readers: I’ll be at WWDC (Apple’s annual developer conference in San Francisco) all next week, so if you plan on attending and want to meet up to say hello and chat, send me a tweet during the conference. I’ll be reachable via Twitter at @ebutterfly.

Posted 8 months ago

Submitted NovelRank 1.0 to the iOS App Store!

After months of development and testing, I finally finished NovelRank 1.0 and like any proud programmer, lovingly pushed it out the door to hopefully prosper out there in the big world of iPhone apps.  As of this blog post, the app submission is “Waiting For Review” but my fingers are crossed that the app review process goes quickly and smoothly…

What is it, you ask? It is the official iPhone app for NovelRank.com users! Like the popular web site, the NovelRank app enables authors and marketers to track and compare the Amazon sales rank statistics for printed books and Kindle Edition ebooks across several Amazon country sites.

For more app info, check out: http://www.ebutterfly.com/novelrank/

The best part is that the NovelRank app will be offered as a FREE download once it becomes available in the App Store!

This free app is ad-supported, and as soon as Apple resolves the Lodsys patent issue over “upgrade” buttons, the plan is to eventually roll out a future app update with a Pro upgrade option via In-App Purchase that unlocks additional features and removes the ads.

Stay tuned… As soon as NovelRank’s available in the App Store, you know I’ll be blogging and tweeting about it!

Posted 10 months ago
When Mondays Go WellTypically, Mondays are crazy busy days for me, packed with client calls, responding to countless emails, and racing to finish client projects. Never bad, just exhausting.Today, on the other hand, ended up being a very good Monday for a change!First, Apple announced the June 6-10 date for WWDC 2011 and I immediately purchased my ticket and secured a hotel reservation this morning. WWDC is by far my favorite conference of the year.  In my opinion, it’s a must-attend event for professional Mac and iOS app developers.  So excited to see friends and drink from Apple’s firehose of knowledge!Then, I discovered that my new updated & expanded second edition of The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed (Apress) is finally in stock at Amazon.com! And the Kindle Edition and PDF eBook version are also available as well.To top off the day, I then received a box of author copies in the mail of my new book, which is always an exciting moment for any writer!Hope all of you are having a great Monday too! Cheers!

When Mondays Go Well

Typically, Mondays are crazy busy days for me, packed with client calls, responding to countless emails, and racing to finish client projects. Never bad, just exhausting.

Today, on the other hand, ended up being a very good Monday for a change!

First, Apple announced the June 6-10 date for WWDC 2011 and I immediately purchased my ticket and secured a hotel reservation this morning. WWDC is by far my favorite conference of the year.  In my opinion, it’s a must-attend event for professional Mac and iOS app developers.  So excited to see friends and drink from Apple’s firehose of knowledge!

Then, I discovered that my new updated & expanded second edition of The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed (Apress) is finally in stock at Amazon.com! And the Kindle Edition and PDF eBook version are also available as well.

To top off the day, I then received a box of author copies in the mail of my new book, which is always an exciting moment for any writer!

Hope all of you are having a great Monday too! Cheers!

Posted 10 months ago

New Updated & Expanded 2nd Edition of My iOS App Marketing Book Now Available

My updated and expanded second edition of The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed (Apress, 2011) is now available.

First and foremost, I’d like to thank everyone who picked up a copy of the first edition, making it the best-selling business and app marketing book in publication for iOS developers. I truly appreciate all of the wonderful comments and feedback that we’ve received from app designers, programmers, and project managers who found the book beneficial. But even if you’ve already read the first edition, you’ll quickly discover the wealth of new material within the pages of this second edition.

It has been only one year since the publication of the first edition, and yet there have been so many exciting new developments in the mobile arena that the book definitely warranted this well-deserved update. Within that short time, Apple changed the iPhone OS name to iOS for targeting app development on multiple platforms, released the instantly popular iPad tablet and iPhone 4, launched its own iAd in-app advertising network, unveiled the impressive new Xcode 4, rolled out Game Center, continued to evolve and improve iTunes Connect and the App Store, and the list goes on…

Some newcomers have the unrealistic belief that if you build a good app, people will buy it, so they feel an entire book on app marketing may be overkill. That couldn’t be further from the truth! As any experienced developer currently selling apps in the App Store would attest, you should be doing anything and everything possible to help increase exposure and sales for your app. With more than 300,000 apps available in the already overcrowded App Store (and that number continues to grow exponentially every year), it’s now more important than ever to learn how to successfully promote your app to stand out from the vast sea of competitors.

This newly revised and expanded second edition is packed with winning marketing solutions and effective business strategies on the very latest opportunities in the iOS world, including extensive new coverage of iPhone and iPad app marketing, universal applications, iAd, In-App Purchase updates, recent App Store submission policy changes, in-app cross-promotion, social media and sharing, and much more!

The PDF eBook is now available for purchase from Apress at:
http://www.apress.com/book/view/9781430233008

The Printed book will be available through Amazon.com and all major bookstores by March 30, so place your pre-order today:
http://www.amazon.com/Business-iPhone-iPad-App-Development/dp/1430233001/

Code examples from the book can be downloaded from my book site at: http://iphonebusinessbook.com/

If you prefer learning in classes and workshops, there are still a few seats left for my upcoming March 22 online course based on my book. Enroll now at: http://www.scps.nyu.edu/course-detail/X52.9706/20111/the-business-side-of-iphone-and-ipad-app-development

For those of you who have already purchased or pre-ordered the new second edition, THANK YOU!!! Your support and readership is much appreciated! Enjoy! And may your app become the next big seller in the App Store.

Best Regards,
Dave Wooldridge