New Updated & Expanded 2nd Edition of My iOS App Marketing Book Now Available
My updated and expanded second edition of The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed (Apress, 2011) is now available.
First and foremost, I’d like to thank everyone who picked up a copy of the first edition, making it the best-selling business and app marketing book in publication for iOS developers. I truly appreciate all of the wonderful comments and feedback that we’ve received from app designers, programmers, and project managers who found the book beneficial. But even if you’ve already read the first edition, you’ll quickly discover the wealth of new material within the pages of this second edition.
It has been only one year since the publication of the first edition, and yet there have been so many exciting new developments in the mobile arena that the book definitely warranted this well-deserved update. Within that short time, Apple changed the iPhone OS name to iOS for targeting app development on multiple platforms, released the instantly popular iPad tablet and iPhone 4, launched its own iAd in-app advertising network, unveiled the impressive new Xcode 4, rolled out Game Center, continued to evolve and improve iTunes Connect and the App Store, and the list goes on…
Some newcomers have the unrealistic belief that if you build a good app, people will buy it, so they feel an entire book on app marketing may be overkill. That couldn’t be further from the truth! As any experienced developer currently selling apps in the App Store would attest, you should be doing anything and everything possible to help increase exposure and sales for your app. With more than 300,000 apps available in the already overcrowded App Store (and that number continues to grow exponentially every year), it’s now more important than ever to learn how to successfully promote your app to stand out from the vast sea of competitors.
This newly revised and expanded second edition is packed with winning marketing solutions and effective business strategies on the very latest opportunities in the iOS world, including extensive new coverage of iPhone and iPad app marketing, universal applications, iAd, In-App Purchase updates, recent App Store submission policy changes, in-app cross-promotion, social media and sharing, and much more!
The PDF eBook is now available for purchase from Apress at:
http://www.apress.com/book/view/9781430233008
The Printed book will be available through Amazon.com and all major bookstores by March 30, so place your pre-order today:
http://www.amazon.com/Business-iPhone-iPad-App-Development/dp/1430233001/
Code examples from the book can be downloaded from my book site at: http://iphonebusinessbook.com/
If you prefer learning in classes and workshops, there are still a few seats left for my upcoming March 22 online course based on my book. Enroll now at: http://www.scps.nyu.edu/course-detail/X52.9706/20111/the-business-side-of-iphone-and-ipad-app-development
For those of you who have already purchased or pre-ordered the new second edition, THANK YOU!!! Your support and readership is much appreciated! Enjoy! And may your app become the next big seller in the App Store.
Best Regards,
Dave Wooldridge
As the founder of 
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